FUJIFILM Corporation (President: Shigehiro Nakajima) is proud to announce the launch of the FUJIFILM X-T10, the latest premium interchangeable lens model to join the world-renowned X-series digital camera line-up. Boasting outstanding image quality thanks to unique color reproduction technology, the new model, aimed at photography enthusiasts, combines a compact and lightweight body with a new AF system that excels at capturing moving subjects, as well as an electronic Real Time Viewfinder, which boasts an impressive 0.62x*magnification ratio, high-definition precision 2.36 million dot display and the world’s shortest time lag of 0.005 seconds**.
Panasonic today unveils the LUMIX DMC-G7 which combines stunning 4K video, high resolution photo and a host of practical new features to help anyone capture their creative vision easier than ever before.
Perfect for the amateur photographer wanting to produce professional quality images, the 16-megapixel LUMIX DMC-G7 is designed for ease-of-use without compromising on performance. The new 4K Photo feature allows you to crop individual frames from 4K video footage, so it no longer matters if you didn’t press the shutter at quite the right time. The camera has also been developed to provide maximum mobility and versatility, making the LUMIX DMC-G7 the perfect camera to document special moments with family and friends, right through to adventures abroad.
12 May 2015 – Olympus has added two new professional-level Micro Four Thirds lenses to its rapidly expanding M.ZUIKO PRO flagship range: the extremely bright M.ZUIKO DIGITAL ED 8mm Fisheye 1:1.8 PRO and the M.ZUIKO DIGITAL ED 7-14mm 1:2.8 PRO. Considering the Micro Four Thirds crop factor of 2x, this new duo means the M.ZUIKO PRO family now offers professional and semi-pro photographers, as well as ambitious enthusiasts, five dedicated lenses for the entire focal range – from 14mm super wide angle to 300mm super telephoto in the 35mm equivalent. The world’s brightest fisheye lens*, the M.ZUIKO DIGITAL ED 8mm Fisheye 1:1.8 PRO will retail for £799.99 while the M.ZUIKO DIGITAL ED 7-14mm 1:2.8 PRO will cost £999.99. Both go on sale from June 2015.
12 May 2015 – For fans of landmark high-end cameras, the 1994 OM-3Ti is an all-time classic, and now collectors can acquire a contemporary homage to this titanium-clad SLR icon: a limited-edition version of its most recent OM-D descendant, the TIPA award-winning OM-D E-M5 Mark II*. The beautifully redesigned E-M5 Mark II will be available in a distinctively retro, titanium-tinted body that evokes the golden age of the original Olympus OM series, a period that laid the foundations for the flagship Olympus Micro Four Thirds cameras of today. In addition to the titanium colour, the Limited Edition differs from the regular model with a special OM-D-branded leather strap, an owner’s card bearing a quote from the legendary OM designer, Yoshihisa Maitani, and a premium-stitched leather case for the card. A number between one and 7,000 will appear on the other side of the card, as only 7,000 of these cameras are due to be made. The OM-D E-M5 Mark II Limited Edition will be available from June 2015 as the body only, or in a kit with the all-round zoom M.ZUIKO DIGITAL ED 14-150mm 1:4.0-5.6 II lens. The body will retail for £999.99. The lens kit will cost £1349.99.